December 27, 2006

Inherent Unmarketability

How do you make attractive that which is not?
How do you sell emptiness, vulnerability and nonsuccess?
How do you talk about descent when everything is about ascent?
How can you possibly market letting-go in a capitalist culture?
How do you present Jesus to a Promethean mind?
How do you talk about dying to a church trying to appear perfect?

This is not going to work (which might be my first step).

From Everything Belongs by Richard Rohr

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